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HARLEY-DAVIDSON, INC. (HOG) Historical Metrics
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. Review HOG fundamentals, ratios, and historical filing metrics on Finoriq.
Company Snapshot
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
- Company
- HARLEY-DAVIDSON, INC. (HOG)
- Ticker
- HOG
- Market Cap
- $2.9B
- Latest Price
- $27.97
- Industry
- Motor Vehicles
HARLEY-DAVIDSON, INC. (HOG) Current Valuation Metrics
Static valuation preview for HARLEY-DAVIDSON, INC. (HOG). Market data retrieved 2026-07-08. Filing currency USD.
| Metric | Value | Source |
|---|---|---|
| P/EMarket cap divided by latest TTM net income. | 11.6x | Net Income | TTM Q1 2026 |
| P/SMarket cap divided by latest TTM revenue. | 0.62x | Revenue | TTM Q1 2026 |
| P/Operating Cash FlowMarket cap divided by latest TTM operating cash flow. | 13.4x | Operating Cash Flow | TTM Q1 2026 |
| Earnings YieldLatest TTM net income divided by market cap. | 8.7% | Net Income | TTM Q1 2026 |
| Operating Cash Flow YieldLatest TTM operating cash flow divided by market cap. | 7.5% | Operating Cash Flow | TTM Q1 2026 |
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